Virtual showrooms are becoming increasingly popular. This makes it possible for companies to present their products and services to customers in an interactive and engaging way, without having to be physically present. But what can a virtual showroom actually be used for? Below we discuss some common applications.  

Product presentation and demonstration
A virtual showroom can be used to display products to potential customers in an interesting way. Using 3D models, videos and interactive features, customers can get a good idea of the product. This is especially useful for companies selling complicated products where physical presence is not always possible or convenient.

Shopping Experience
Virtual showrooms can provide a full experience for customers, where they can click through the interactive application themselves. This can range from smaller items to large mechnical machines. Customers can view product details and, in the case of product configurators, choose sizes and customize colors. This gives them an interactive and personalized experience without having to leave their homes.

Events and trade shows
Virtual showrooms are also ideal for holding events and trade shows. Instead of renting physical locations and arranging logistics, companies can set up a virtual showroom where they can present their products live. Customers from all over the world can view the virtual showroom, giving companies greater reach and cost savings.

Real estate and interior design
Virtual tours are often used in real estate and interior design. Potential buyers can navigate through virtual models of homes and rooms, explore different layouts and furniture options and even view realistic visualizations of the spaces. This helps with decision making and provides clients with a better understanding of what a space will look like before making a purchase. 

Education and training
Virtual applications can also be used for education and training purposes. Companies can create virtual applications to run through complicated equipment, processes or environments in which employees can learn without real risk or cost. This is especially useful in industries such as healthcare, aviation and engineering.  

A virtual showroom can be used in several ways, depending on the needs