VISUAL STORIES AT THE CORE OF FRAUNHOFER

Hoe maak je snel en simpel duidelijk dat Fraunhofer Project Center (FPC) van de Universiteit Twente bedrijven kan helpen om innovatief en adaptief aan te sluiten bij Industry 4.0? Door een complete visuele stijl neer te zetten inclusief promotiefilm, Motion Style Guide en visuele concepten. De 3D-animatie, film, 2D animatie en stills zorgen ervoor dat de visionaire wereld van FPC concreet wordt voor de verschillende doelgroepen.

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Fraunhofer Project Center

C4Real knows better than anyone else that a good storyline is indispensable when it comes to inspiring the target group and has ensured in a very smooth cooperation with FPC that everything is perfectly correct both visually and in terms of content. Several brainstorming sessions led to a final result that all involved are very enthusiastic about. And this is certainly not the last project that both parties will work together on. Because C4Real gets to know FPC better and better (and vice versa), they will continue to work closely together in the future.

Fraunhofer Project Center

Biba Visnjicky

Managing Director, Fraunhofer Project Center

“C4Real heeft heel goed de tijd genomen om ons te leren kennen en wij konden langzaam wennen aan hun manier van werken. Het was absoluut een proces. Als eindresultaat hebben zij onze kernwaarden weten te vertalen in een 3D-animatie, film, 2D animatie en stills. Dat is heel knap en écht een kwaliteit.”

Clear storyline for a complex subject

"We help manufacturing companies implement state-of-the-art technology and we drive growth through industrial innovation. Our focus is on digitalization, on Industry 4.0. That's quite a complex topic. And then we are also dealing with multiple stakeholders. Still, we would like to make clear in a clear way what we do, for whom we do it and how we do it. That is why we asked C4Real to develop a visual storyline with which we could tackle this problem."

Making a visionary world concrete

''With the end result, FPC is very happy, said Biba Visnjicky: "The quality of our communication has been crucial for this. In the video for our Advanced Manufacturing Center, we were able to make very clear what its added value is for manufacturing companies and the government in the region."