THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
Where to start, when you have a wide range of valuable solutions to offer your customer? This was issue of Solmax, world leader in sustainable infrastructure.
We were tasked with bringing over 100 geosynthetics products together in one convenient place - something that not only gives customers faster access to relevant product information, but also increases lead conversion for Solmax.
That thought marked the beginning of the collaboration between Solmax and C4Real. The starting point of a huge puzzle, which C4Real managed to solve with the virtual showroom.
Easily present a large and complex offering
THE SOLUTION: A VIRTUAL SHOWROOM
When a company has a large number of complex products, market segments and solutions, it can be difficult to present this efficiently to customers. In a virtual showroom, everything comes together. It provides overview within your company, but most importantly, it simplifies the customer journey, which ultimately leads to increased lead conversion. So too for Solmax.
"We were looking for a solution to present our offering in an interactive way. In the virtual showroom, everything falls into place: our products and applications are displayed with realistic graphics,'' says Kathryn, Director of Marketing at Solmax.
When a company has a large number of complex products, market segments and solutions, it can be difficult to present this efficiently to customers. In a virtual showroom, everything comes together. It provides overview within your company, but most importantly, it simplifies the customer journey, which ultimately leads to increased lead conversion. So too for Solmax.
"We were looking for a solution to present our offering in an interactive way. In the virtual showroom, everything falls into place: our products and applications are displayed with realistic graphics,'' says Kathryn, Director of Marketing at Solmax.
When a company has a large number of complex products, market segments and solutions, it can be difficult to present this efficiently to customers. In a virtual showroom, everything comes together. It provides overview within your company, but most importantly, it simplifies the customer journey, which ultimately leads to increased lead conversion. So too for Solmax.
"We were looking for a solution to present our offering in an interactive way. In the virtual showroom, everything falls into place: our products and applications are displayed with realistic graphics,'' says Kathryn, Director of Marketing at Solmax.
Solmax's virtual showroom
Kathryn Grant
Director of Marketing, Solmax
''Thanks to the virtual showroom, our target audiences know their way around our offerings. It is professional, interactive and suits our company.''
''I realized what our potential is''
THE PROCESS
The biggest challenge? The volume. The amount of information to be processed was enormous and complex, a challenge we at C4Real love to roll our sleeves up for. For the Solmax team, this was a moment realization. ''We knew our offerings were huge, but it was really eye-opening to see everything put together. I realized what our potential is, and to now have everything in one place is very satisfying,''
Kathryn explains: ''C4Real provided the platform, we provided the information, and together we filled it out. Everyone has worked hard.''
The biggest challenge? The volume. The amount of information to be processed was enormous and complex, a challenge we at C4Real love to roll our sleeves up for. For the Solmax team, this was a moment realization. ''We knew our offerings were huge, but it was really eye-opening to see everything put together. I realized what our potential is, and to now have everything in one place is very satisfying,''
Kathryn explains: ''C4Real provided the platform, we provided the information, and together we filled it out. Everyone has worked hard.''
The biggest challenge? The volume. The amount of information to be processed was enormous and complex, a challenge we at C4Real love to roll our sleeves up for. For the Solmax team, this was a moment realization. ''We knew our offerings were huge, but it was really eye-opening to see everything put together. I realized what our potential is, and to now have everything in one place is very satisfying,''
Kathryn explains: ''C4Real provided the platform, we provided the information, and together we filled it out. Everyone has worked hard.''
Together towards a perfect result
SUMMARY
Although it was a completely new process for Solmax, the team worked closely with C4Real's team from start to finish. ''They do this every day, but we don't. The team guided us through the whole process and took us through every step. That way you really work together, which I really enjoyed,'' Kathryn says.
''Of course we faced challenges, at certain times I couldn't see the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the team at C4Real knows how to organize very well!''
Although it was a completely new process for Solmax, the team worked closely with C4Real's team from start to finish. ''They do this every day, but we don't. The team guided us through the whole process and took us through every step. That way you really work together, which I really enjoyed,'' Kathryn says.
''Of course we faced challenges, at certain times I couldn't see the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the team at C4Real knows how to organize very well!''
Although it was a completely new process for Solmax, the team worked closely with C4Real's team from start to finish. ''They do this every day, but we don't. The team guided us through the whole process and took us through every step. That way you really work together, which I really enjoyed,'' Kathryn says.
''Of course we faced challenges, at certain times I couldn't see the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the team at C4Real knows how to organize very well!''
Leads become customers
THE END RESULT
The virtual showroom provides a comprehensive overview of Solmax's extensive offerings. The tool guides the customer through easy navigation, allowing them to quickly find the information relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now deployed at multiple trade shows and is used in webinars and team presentations.
''Our team is becoming more and more familiar with using the virtual showroom. We have already used it at seven trade shows this year, and with success! Not only does it help attract leads to our booth, they find their way quickly and leads become customers.''
The virtual showroom provides a comprehensive overview of Solmax's extensive offerings. The tool guides the customer through easy navigation, allowing them to quickly find the information relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now deployed at multiple trade shows and is used in webinars and team presentations.
''Our team is becoming more and more familiar with using the virtual showroom. We have already used it at seven trade shows this year, and with success! Not only does it help attract leads to our booth, they find their way quickly and leads become customers.''
The virtual showroom provides a comprehensive overview of Solmax's extensive offerings. The tool guides the customer through easy navigation, allowing them to quickly find the information relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now deployed at multiple trade shows and is used in webinars and team presentations.
''Our team is becoming more and more familiar with using the virtual showroom. We have already used it at seven trade shows this year, and with success! Not only does it help attract leads to our booth, they find their way quickly and leads become customers.''
Visuele impressies van Solmax
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real