IMPRESSIVE COMMUNICATION OF REPOSITIONING

Ubbink is an international manufacturer of ventilation systems, ventilation ducts and sustainable building products. They have implemented a new positioning and strategy. C4Real worked with them to create a brand value film to communicate this repositioning to all their stakeholders such as employees, current and potential customers and suppliers.

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Visualize new strategy

Robert Meenink, Marketing Director at Ubbink Centrotherm Group : "There are different ways to communicate a repositioning of your brand, but this film is the most impressive way to involve every target group. This is why we created a task force with marketing managers from different countries. Together we chose a brand story film to give a perfect new first impression and to visualize our new strategy."

Brand Movie

Martijn van der Wel

International Marketing Manager, Ubbink Centrotherm Group

"C4Real understands our business well, can switch gears quickly and executes all visual projects just right. The way they delivered high quality despite corona constraints is very clever. Thanks to the brand value film, we can clearly communicate our new positioning."

A unique visual proposition

Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Group: "Our challenge was that we wanted to show at once what we stand for. That Ubbink is not just a manufacturer of a number of plastic products for heating, ventilation and construction. We work with total solutions and relieve customer groups in the installation and construction sector in particular. We have been doing that for years. We want to present ourselves and our services better, that's what this film is mainly for."

Corporate film makes an impression

The production of this film took place in the middle of corona time. This required quite a bit of creativity and flexibility. For example, there was no room full of people to simulate a training session and filming took place only on location in the Netherlands and Belgium, not in the other countries.

Robert Meenink: "The film we eventually made did not lose quality. Organizing it was quite complex because of the measures. Yet it all went very well and the brand value film conveys exactly what we wanted. C4Real handled that very creatively. I think it is very clever how they have done this. As a viewer, you have no idea how much work went into it and how difficult it was at times."