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About us
Vacancies
Blog
Knowledge base
My C4real

A DREAM TO COME TRUE

A DREAM TO COME TRUE

A DREAM TO COME TRUE

CUSTOMER

TenCate


SERVICES

PRODUCT VISUALIZATION
3D ANIMATION
PRODUCT CONFIGURATOR
BUSINESS FILM


CUSTOMER

TenCate


SERVICES

PRODUCT VISUALIZATION
3D ANIMATION
PRODUCT CONFIGURATOR
BUSINESS FILM


CUSTOMER

TenCate


SERVICES

PRODUCT VISUALIZATION
3D ANIMATION
PRODUCT CONFIGURATOR
BUSINESS FILM


VISUAL APPROACH RESULTS IN DEALS WITH MULTINATIONALS

Succes voor Field in a Box. TenCate ontwikkelde 'Field in a box', de eerste modulaire sportvelden, die sporten bereikbaar maken voor iedereen, ook degenen die op de minder bedeelde plekken geboren worden. Om deze innovatieve sportvelden onder de aandacht te brengen, maakten we samen met TenCate een animatie om het systeem uit te leggen. Daarnaast creëerden we een film die paste in de visuele communicatiestrategie en die de nadruk legde op de ontwikkeling van de community's waar de velden geplaatst zouden worden. De impact was groot. De eerste velden zijn inmiddels verkocht aan multinationals in Europa, India en Amerika.

For the global content strategy of Field in a box, we won a Platinum MarCom Award and for the video "Field in a box - community development with sports in India" we won a Gold MarCom Award.

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Visual guidance of target groups

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Launching a product in a new market is tricky. It is important to visually guide the different target groups in their customer journey. These people must be digitally brought to different levels (why, how and what) to obtain information or buy the product. In short: commercial conversion. The explainer animation clearly depicts how the fields are developed, what they are made of and what possibilities there are for customers and stakeholders. Moreover, the social value and contribution of these pitches is explained. A clear vision on sports (fields).

Community development in India

Hein Heerink

Managing Director Fibres and Fabrics, TenCate Grass

"C4Real's fine cooperation and professional approach helped us achieve a fantastic result."

TenCate Field in a box 3D animation

Storytelling

Waar de animatie vooral ingaat op de ontwikkeling en technische aspecten van de velden, zoomt de bijbehorende film vooral in op de maatschappelijke rol die Field in a box speelt. De bijdrage aan de wereld, aan de ontwikkeling van community's op armere plekken op onze wereld en hoe Field in a box kan bijdragen tot het waarmaken van dromen. Storytelling op zijn sterkst, verteld door de betrokkenen zelf.

Waar de animatie vooral ingaat op de ontwikkeling en technische aspecten van de velden, zoomt de bijbehorende film vooral in op de maatschappelijke rol die Field in a box speelt. De bijdrage aan de wereld, aan de ontwikkeling van community's op armere plekken op onze wereld en hoe Field in a box kan bijdragen tot het waarmaken van dromen. Storytelling op zijn sterkst, verteld door de betrokkenen zelf.

Waar de animatie vooral ingaat op de ontwikkeling en technische aspecten van de velden, zoomt de bijbehorende film vooral in op de maatschappelijke rol die Field in a box speelt. De bijdrage aan de wereld, aan de ontwikkeling van community's op armere plekken op onze wereld en hoe Field in a box kan bijdragen tot het waarmaken van dromen. Storytelling op zijn sterkst, verteld door de betrokkenen zelf.

Promising result

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

The results are already very promising and fantastic. Field in a Box may welcome FedEx as its first customer. Even before the active sales process started, the first sales were already a fact. We are proud to see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then very quickly converted into actual sales.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, for the film itself we won a Gold MarCom Award.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, for the film itself we won a Gold MarCom Award.

TenCate Field in a Box in pictures

Do you have a question or challenge?
Share your story

Do you have a question or challenge? Share your story

CALL +31 (0)85 773 0 733
MAIL info@c4real

Do you have a question
or challenge?
Share your story

CALL +31 (0)85 773 0 733
MAIL info@c4real