RAISE AWARENESS
RAISE AWARENESS
RAISE AWARENESS
RAISE AWARENESS
OOMT is the development fund of the mobility industry, consisting of 80,000 employees and 12,000 employers. They support the industry with coaching, research, events and career advice with the goal of taking the industry to the next level.
The emergence of electric vehicles has significant impact on car companies; it requires not only less maintenance, but also new knowledge. Many car companies find it difficult to deal with these changes. OOMT was looking for an appealing tool to create awareness and provide support.
For this beautiful challenge, we developed a highly realistic VR experience: an interactive, virtual environment of the garage of the future. VR, 3D animation, 2D animation, audio design and storytelling come together uniquely. The tool to give the garage owner insight into the future and a first step towards transformation.
Electrification in the mobility industry
THE QUESTION
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. That's why we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. That's why we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. That's why we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
The virtual tour of OOMT
Ellen Hiep
Communications consultant, OOMT
''Thanks to this partnership with C4Real, we were able to turn something abstract into concrete results, creating a shift in awareness within our industry.''
A look to the future
THE SOLUTION
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The power of technologies
OUR EXPERTISE
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
Enthusiasm among the target audience
THE END RESULT
De adviseurs van OOMT gaan nu langs bij autobedrijven met VR brillen om de indrukwekkende VR experience te demonstreren. Soms is dat individueel met alleen de werkgever, en in andere gevallen zijn er groepssessies. Het resultaat? Concrete gesprekken over de mogelijkheden voor transformatie.
Met hun ‘OOMT on the road’ actie hebben ze al 1700 autobedrijven bezocht om de VR experience onder de aandacht te brengen. De autobedrijven zijn erg enthousiast en zijn zich bewust van de veranderingen die eraan komen. Ellen: ‘’Door de doelgroep op dit niveau te bereiken, zien we dat mensen in de branche in beweging komen. Werkgevers en medewerkers voeren met elkaar gesprekken over de toekomst komende veranderingen, en dat was precies ons doel.’’
De adviseurs van OOMT gaan nu langs bij autobedrijven met VR brillen om de indrukwekkende VR experience te demonstreren. Soms is dat individueel met alleen de werkgever, en in andere gevallen zijn er groepssessies. Het resultaat? Concrete gesprekken over de mogelijkheden voor transformatie.
Met hun ‘OOMT on the road’ actie hebben ze al 1700 autobedrijven bezocht om de VR experience onder de aandacht te brengen. De autobedrijven zijn erg enthousiast en zijn zich bewust van de veranderingen die eraan komen. Ellen: ‘’Door de doelgroep op dit niveau te bereiken, zien we dat mensen in de branche in beweging komen. Werkgevers en medewerkers voeren met elkaar gesprekken over de toekomst komende veranderingen, en dat was precies ons doel.’’
De adviseurs van OOMT gaan nu langs bij autobedrijven met VR brillen om de indrukwekkende VR experience te demonstreren. Soms is dat individueel met alleen de werkgever, en in andere gevallen zijn er groepssessies. Het resultaat? Concrete gesprekken over de mogelijkheden voor transformatie.
Met hun ‘OOMT on the road’ actie hebben ze al 1700 autobedrijven bezocht om de VR experience onder de aandacht te brengen. De autobedrijven zijn erg enthousiast en zijn zich bewust van de veranderingen die eraan komen. Ellen: ‘’Door de doelgroep op dit niveau te bereiken, zien we dat mensen in de branche in beweging komen. Werkgevers en medewerkers voeren met elkaar gesprekken over de toekomst komende veranderingen, en dat was precies ons doel.’’
Visuele impressies van OOMT
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real