Client: Universiteit Twente
Technology: 3D Animation
The first seconds of a presentation are extremely important and are often ignored because the audience is still distracted by other things. The challenge was to make a short trailer with major impact that would immediately grab everyone’s attention.
The trailer had to contain the philosophy of the University of Twente and this had to be shown within an extremely short timeframe.
C4Real made a short, snappy trailer in which audio and visuals were intertwined. Once the speakers are at full volume and the trailer starts to run, everyone is on the edge of their seats and captivated by the musical composition and spectacular imagery.
The visuals represent the philosophy of the University of Twente, which it feels in and shares from its heart and soul. The University of Twente: hi-tech human touch.