Chemistry is difficult to explain in words, particularly for professionals with a technical background. How can you explain the function of organic peroxides in the polymerization process? Many prospects think that AkzoNobel makes plastics, but this isn’t true. AkzoNobel actually supplies the chemical products to companies who then make the plastics themselves.
C4Real came up with a relatively fast way to make it visually clear which products AkzoNobel Polymer Chemistry does supply, and why it is the perfect choice as a partner when it comes to the efficient development of plastics.
The corporate film we developed for AkzoNobel features video images that show the market the areas in which AkzoNobel is active, and also provides an explanation of the polymerization process, using stylish, fully 3D animation.
The video gives customers and prospects a fast and easy way to understand the added value AkzoNobel offers as compared to the competition.
The reactions from the organisation have been full of praise, and have led to our work in the areas of education and HR, which has been designed to help starting employees at AkzoNobel quickly become familiar with the chemical process for which AkzoNobel has a large market share.