Client: Brink Climate Systems
Translating technical features into customer value
The Brink Air 70 is a hi-tech product with many ingenious options attached. Translating technical features into customer value was this project’s major challenge: how to translate technical benefits into a healthier living environment with regard to individuals and the business-to-business market.
By using simple and powerful visual language, we show people how the system works and how it contributes towards a better environment in which to live. A perfect example of how film and 3D animation can reinforce each other.
Given that the way the product works is made apparent almost straightaway, sales meetings become more efficient and that results in a reduction of lead-times.