TenCate focuses on visual marketing strategy

19 September 2018

Jens Falkenberg has been our contact in Denmark at TenCate Advanced Armour for many years. In recent years, we have started many projects together.

The beauty is that this has produced very different visualisations that can be used in various ways. For example, TenCate Advanced Armour and C4Real find each other in the creation and rollout of a visual marketing strategy.

Reuse saves time and money

In a visual marketing strategy, the reuse of visual content, for example a 3D model of a product, a still (a 3D or 2D rendered image) or an animation, occupies an important place. That is why we always ensure that this content can be reused by different media. This saves our customers a lot of time and money. From the first consultation we therefore think together about exactly what we want to express. Which target group do we want to reach with which objective? And how do we deploy a product as efficiently as possible in the long term? Are there, for example, multiple events or moments that require the same content? That is the big advantage for our customers: the focus on multi-employability.

<iframe width="560" height="315" src="https://www.youtube.com/embed/iZj84Qr5QK4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/KAmst2vkIo0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

From product explorers to life-size renders at the fair

We have been working for many years for TenCate. For example, we have already made several product explorers for them. For this we use a render of a vehicle, where we always use a different point of view. One time you see the entire outer shell, the other time you only see specific parts such as a bottom plate or the inside. You can put these renders over each other and even make an interactive layer over them. This way we can make the different solutions visible on the basis of where the user clicks on the vehicle. We have already done this for helicopters, naval ships, 4x4 vehicles and armored vehicles with the revolutionary ABDS system.

<iframe width="560" height="315" src="https://www.youtube.com/embed/IPgdqAbuLak" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Speaking of that ABDS system, we made a huge-scale render of it that was used on a large glass plate by TenCate during trade fairs in Australia and the United States. Because of this visualization it looks like the product is actually there.